Brands will need to sharpen personalisation to remain engaging to the Middle East’s “increasingly assertive” consumers, says the Dubai-based luxury group’s president on this State of Fashion 2023 interview. At Pandora, we wish to lead by example to contribute to the sustainable transformation of the trade. We want to significantly decrease our impact on the planet and create positive outcomes for people and communities touched by our business. Pandora’s newest campaign, BE LOVE, is a common affirmation of affection which is rooted in its longstanding brand objective of “giving a voice to people’s loves.” It is bringing Pandora’s model function…
- 08/03/2022
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